Running a holiday let gives you plenty to talk about. The difficulty is knowing which parts will make somebody stop scrolling, imagine themselves staying—and remember your property when it is time to book.
A social feed filled only with polished room photographs may look attractive, but it rarely tells the complete story. Guests are not simply choosing a kitchen, bedroom or hot tub. They are choosing slow breakfasts, coastal walks, family time, dog-friendly adventures and a break from their normal routine.
Your content should make that experience feel real before the guest arrives.
Start by selling the stay, not just the space
Before deciding what to post, ask one useful question: what would make the right guest picture themselves here?
A photograph of a fireplace shows a feature. A short video of the fire being lit, a book placed beside the armchair and rain at the window creates a feeling. Both have value, but the second gives people a story they can step into.
10 content ideas for your holiday let
Turn a property tour into a story
Walkthroughs work best when they have a purpose. Try “where you’ll spend a rainy Sunday”, “a weekend here in 20 seconds” or “the first thing guests see when they arrive” instead of filming every room in the same order.
Share a perfect local day
Build a simple itinerary from your property: morning coffee, a nearby walk, lunch at an independent pub and a sunset spot. Tag the businesses where appropriate and save the itinerary for future guests.
Answer the questions guests always ask
Parking, enclosed gardens, travel cots, the nearest beach and walking distance into town are useful content. One clear answer can remove uncertainty and move somebody closer to booking.
Show the thoughtful details
The welcome basket, locally roasted coffee, dog towels or children’s books may be small additions, but they communicate care. Explain why you chose them rather than listing them without context.
Use guest reviews as proof
Choose one specific line from a review and pair it with relevant footage. If a guest loved breakfast in the garden, show the table being laid there. Always remove personal details and seek permission for guest images.
Capture the change of seasons
Give people a reason to visit outside summer. Autumn walks, cosy winter evenings, spring gardens and quieter local favourites can help your property remain desirable throughout the year.
Take people behind the scenes
Fresh flowers being arranged, the garden being prepared or a new piece of furniture arriving makes the account feel human. It also shows the work and standards behind each stay.
Highlight one feature properly
Instead of squeezing every selling point into one post, give a standout feature room to breathe. Demonstrate the hot tub at dusk, the secure garden from a dog owner’s viewpoint or the kitchen during a family breakfast.
Create content for a specific guest
Speak directly to couples, young families, walkers, food lovers or dog owners—whichever audiences genuinely suit your property. Specific content feels more personal and is easier to remember.
Join relevant trends selectively
A trend can introduce your property to new people, but it should still feel natural to the brand. Adapt the idea to the guest experience instead of copying it without a reason.
A simple weekly posting plan
You do not need to post every day. A realistic, repeatable rhythm is more useful than an ambitious schedule that disappears after two weeks.
| Day | Post | Purpose |
|---|---|---|
| Tuesday | A Reel showing one guest experience | Reach and inspiration |
| Thursday | A local recommendation or useful answer | Value and trust |
| Sunday | A property detail, review or seasonal moment | Desire and reassurance |
Stories can sit around those main posts: share availability, local weather, quick updates and everyday moments that do not need a permanent place on the grid.
Make one idea work harder
A single morning of filming can create several pieces of content. A 30-second property video might become one Reel, three shorter clips, a collection of Story frames and still images for a later post. Planning in groups makes consistency much easier.
Keep the strongest opening moment at the start of each video, add clear on-screen text and remember that many people will initially watch without sound.
Where should you start?
Choose three ideas from this list that suit your property and repeat them in different ways for one month. Notice what receives saves, shares, replies and genuine questions—not only likes. Those signals will tell you which subjects your future guests find most valuable.
The goal is not to turn every post into a sales message. It is to create a useful, recognisable account that keeps your holiday let in somebody’s mind until they are ready to plan their next stay.
Turn your property into content people want to follow.
Staycation Social helps holiday let owners create consistent, engaging organic content for Instagram, Facebook and TikTok.
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